So you’ve established a following on social media...now what? It can be a challenge to turn followers into loyal customers but we have a few tips that you can use to help.
Social proof is the number of likes, comments, shares, and overall engagement that a post has on Facebook. Having a high amount of social proof on a post establishes trust and credibility. When running Facebook ads, social proof comes into play because of the hive mentality that people tend to have. This is how trends are started.
Social media has evolved from a tool for showcasing your products and services, to a way to connect you to your customers and improve their experience. By focusing not only on the content you put out, but also the feedback, messages, and engagement you receive will not only help you grow your brand but also improve the overall customer experience. Here are some simple tips you can implement to make sure your social media improves customer experience: