So you’ve established a following on social media...now what? It can be a challenge to turn followers into loyal customers but we have a few tips that you can use to help.
Social proof is the number of likes, comments, shares, and overall engagement that a post has on Facebook. Having a high amount of social proof on a post establishes trust and credibility. When running Facebook ads, social proof comes into play because of the hive mentality that people tend to have. This is how trends are started.
Facebook messaging is quickly replacing what you might have previously picked up the phone for in regards to business and is certainly no longer a place where you can only send GIFs to your friends. Using the messaging feature on your business Facebook page can be an easy and engaging form of communication between yourself and your customers. Though you’re likely already comfortable checking your personal inbox, it is important to follow a few simple guidelines so that this feature doesn’t become cumbersome to you or your customers when you are using Facebook Messenger in a business sense.