Social media has evolved from a tool for showcasing your products and services, to a way to connect you to your customers and improve their experience. By focusing not only on the content you put out, but also the feedback, messages, and engagement you receive will not only help you grow your brand but also improve the overall customer experience. Here are some simple tips you can implement to make sure your social media improves customer experience:
Twitter is often seen as merely another social networking site but its potential as a powerful marketing tool should not be overlooked. In fact, three in four companies with an online presence are actively using Twitter for marketing purposes. However, with over 7,000 new tweets sent every second, it’s easy for your messages to get lost in the crowd. Use these five tips to help your business’s Twitter maximize its engagement and stand out among the rest.
With over 600 million active users, Instagram is one of the most powerful platforms in the social media world today. However, with it's constant updates and ever changing layout, understanding and utilizing Instagram and all of it's features can feel like a daunting task. We’re going to break down one of Instagram's most interactive yet underused features - Stories. Stories are the app’s disappearing content feature, which lets you take or upload a picture / 15 second video that your followers can view for the next 24 hours.