Facebook messaging is quickly replacing what you might have previously picked up the phone for in regards to business and is certainly no longer a place where you can only send GIFs to your friends. Using the messaging feature on your business Facebook page can be an easy and engaging form of communication between yourself and your customers. Though you’re likely already comfortable checking your personal inbox, it is important to follow a few simple guidelines so that this feature doesn’t become cumbersome to you or your customers when you are using Facebook Messenger in a business sense.
As you know, marketing your business across a variety of mediums is one of the best practices in social media. One of the most popular social media platforms, Instagram, is a great place to start! You may already have a personal Instagram account, but converting it to a business profile unlocks many capabilities that are not offered when using a personal account.
A key feature that Facebook pages have to offer are testimonials and star ratings. This feature is located just below your cover photo, on the right side of the page. The feature shows the number of stars that you have based on the average from all of your ratings. Below is an example of how this feature looks on your page.