Social media has evolved from a tool for showcasing your products and services, to a way to connect you to your customers and improve their experience. By focusing not only on the content you put out, but also the feedback, messages, and engagement you receive will not only help you grow your brand but also improve the overall customer experience. Here are some simple tips you can implement to make sure your social media improves customer experience:
As you know, marketing your business across a variety of mediums is one of the best practices in social media. One of the most popular social media platforms, Instagram, is a great place to start! You may already have a personal Instagram account, but converting it to a business profile unlocks many capabilities that are not offered when using a personal account.
It’s become the norm to have your business on Facebook. We’ve moved into an era that embraces the idea that if you’re not online, you don’t exist. That’s certainly not helpful if you’re working on creating a bustling, successful business.