Social proof is the number of likes, comments, shares, and overall engagement that a post has on Facebook. Having a high amount of social proof on a post establishes trust and credibility. When running Facebook ads, social proof comes into play because of the hive mentality that people tend to have. This is how trends are started.
As you know, marketing your business across a variety of mediums is one of the best practices in social media. One of the most popular social media platforms, Instagram, is a great place to start! You may already have a personal Instagram account, but converting it to a business profile unlocks many capabilities that are not offered when using a personal account.
Twitter is often seen as merely another social networking site but its potential as a powerful marketing tool should not be overlooked. In fact, three in four companies with an online presence are actively using Twitter for marketing purposes. However, with over 7,000 new tweets sent every second, it’s easy for your messages to get lost in the crowd. Use these five tips to help your business’s Twitter maximize its engagement and stand out among the rest.